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Banner Pharmacaps – May 17th Triad Biotech Alliance Event — Triad Biotech Alliance

Banner Pharmacaps – May 17th Triad Biotech Alliance Event

by John on June 8, 2012

You probably don’t even realize that many of the over the counter soft gelatin capsule medications you take, including Aleve Liquid Gels, natural products such as fish oils, and many others, are made by a local pharmaceutical company right here in High Point, NC.  On May 17thTim Doran, Global VP of Commercial Operations at Banner Pharmacaps, presented their work and vision to a diverse array of biotechnology professionals. Tim discussed Banner’s products, their history, and where they are heading.  Banner produces and markets a vast array of products either themselves or through strategic partnerships with pharmaceutical companies.  Based on their current business model, Banner is now able to increase their revenue by sharing in the royalties stemming from the drug sales with partnered pharmaceutical companies.

An interesting exchange regarding Banner’s business model informed the audience that Banner had made the strategic decision that enables them to maintain the intellectual property of many of their products.  Previously, they had partnered with other companies wanting to utilize Banner’s exciting soft gelatin capsule technology which created a much lower rate of return.  About ten years ago, they decided to take on much more risk and perform most of the clinical work “in-house”.  By doing it this way, they could prove a particular drug formulation worked better when being delivered through their gelatin based drug delivery technology, giving them the upper hand when presenting the data to the key pharmaceutical companies. In addition, once market exclusivity with their brand partners has expired Banner is free to launch a private label store brand further expanding their business.

 As a person interested in the business of science and pharmaceuticals, I found this discussion very enlightening.  This model represents a somewhat unique and much riskier pivot compared to their old model.  However, after taking this riskier path 10 plus years ago based on the recommendation of key executive team members, they are now beginning to see the profitable outcome of this important decision.

This event was held at the Chop House at Mendenhall in High Point, NC where all the attendees got to enjoy a sampling of the many delicious appetizers Chop House has to offer thanks to the generous support of Triad Biotech Alliance’s annual sponsors:  North Carolina Biotechnology Center, Merz Pharmaceuticals, and Graham Personnel Services.

If you would like to learn more about Banner Pharmacaps – visit their website and if you didn’t get a chance to come out to our event, be sure to visit this site often for information on past and future events.

To volunteer with Us or to find out how Your Business can sponsor local Triad Biotech Alliance gatherings in various ways – please email us.

We look forward to seeing you all back at Triad Biotech Alliance events in the fall.  We will have many opportunities to learn more about biotech and entrepreneurial activity throughout the Triad and meet great new contacts.  Have a great rest of the summer!

John Stehle, PhD is Co-Chair and Founding Member of Triad Biotech Alliance.  Please do not hesitate to contact him directly at john.stehle at triadbiotechalliance dot org.

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